A marketing & business development consultancy



We have been pleased with how much has been achieved by Potentialise for us in such a short time. The leads that have been brought in have been fantastic, and we have managed to turn a number of them into good jobs. What is equally satisfying is that these are now leading to repeat work which is the best work.

Darren Kelly, Director, Clara Vale Ltd

Basil assisted Native with creating a strategy for developing the practice in a clear and achievable way. We have been able to put his advice into action and are now able to confidently implement and take ownership of the way we want to grow

Sally Kirk Walker, Director, Native

We deliver a range of consultancy services which help our clients to develop their potential to secure more profitable work. The strategy is usually to pursue managed growth using our seven stage process as outlined below. This process covers the full marketing, business development and sales cycle.

A seven stage process to secure more profitable work

Increase your chances of success

Securing a profitable assignment or project has become increasingly difficult. The client and his in house team have become more sophisticated in their needs and their evaluation process. Therefore to increase the chances of success there is a requirement to have a well tried and tested process which can be used to target clients, establish their needs, make sure you can deliver the required services and guides you through the process of communicating your ability to your target clients.

Then once you have an opportunity to submit a proposal, attend a presentation, or submit a tender you need to have in place a process that can help secure the project.

We have developed this seven stage process that has successfully been used for many years. This process can be adapted to suit your business to help win those profitable assignments.

To further imbed the seven stage process, or any part of it within the culture of your business, we are able to provide training and coaching services. This is tailored to suit your individual needs.

...his simple to follow 7 steps approach fitted in just right to support and plan my future networking activity.

Michael Schienke, Architect

We appointed Basil to help with our strategy in securing new clients. We found him to be extremely practical and proactive with a refreshing combination of innovation and common sense in his approach. We particularly like his insistence that everything was broken down into individual tasks so everyone knew what they were supposed to be doing and by when. We would not hesitate to recommend him.

Cyril Arridge, Managing Partner, Quality Solicitors Parkinson Wright