A marketing & business development consultancy



Basil helped us to review our approach to how we locate and approach new clients. Following Basil’s advice, we also made changes to the ways we follow-up after the initial contact has been made with a potential client, with a view to developing client relationships and securing new profitable work. Basil also helped individuals in our team develop greater confidence around business development and targeting and securing new work.

Kate Legg, Associate, Higgs & Sons

A marketing and business development consultancy

Potentialise is a marketing and business development consultancy providing a whole range of services as outlined below. Clients can select from this range of services to suit their needs, resources and available budget.

The complete range of marketing and business development services to suit your needs. We are able to work at several levels these being:

  • Diagnostic: an analysis of current methods
  • Strategic: preparing a plan for securing profitable work from clients you want to work for
  • Implementation: following the strategy to meet overall objectives
  • Review: regularly review the implementation to check that the strategy is on track
  • Improve: feedback action from the review process for continuous improvement

Bespoke training and coaching services are also available to assist individuals, or teams, with any part of our seven stage process which is outlined on our “What we do” page.

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Basil Sawczuk
Principal Consultant

....has produced a remarkable growth...

The Times

Basil Sawczuk insists that the secret of success is research...

The Independent on Sunday

...visiting clients as regularly as possible, and building up their trust.

Venture Magazine

Sawczuk’s regular sorties have brought a string of enquiries.

Building Magazine